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27

Low to High

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Low to High
Aim to have your fixtures start low at the front of the department and rise as you proceed into the department.  This example at The Cougar Store at SUIE creates an open feel that draws shoppers into the store.  
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Categories: July | Tags: Visual Merchandising | Comments: (0) | View Count: (932)
11

To Sign or Not to Sign

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To Sign or Not to Sign
That is the question!  This example of before and after at The Cougar Store at SUIE shows that signage can be visual clutter, especially at entrance-way features.  Rule of thumb, use signage for key price points, special price/sale or important features.  Anything else, could be just visual clutter! 
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Categories: July | Tags: Visual Merchandising | Comments: (0) | View Count: (949)

Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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