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22

Got History?

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Got History?
Vassar College Store at the Juliet makes a bit of history with this application of the town’s historic doors beautifully rendered using JanSport’s digital printing process on t-shirts. What a truly unique souvenir!
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Categories: August | Tags: | Comments: (0) | View Count: (886)
08

Quick Focus

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Quick Focus
We use the term “focal point” in merchandising but often regarding large scale visual merchandising or overall sales floor looks.  Here’s a quick example from Commodore Books & More at Lorain Community College of how focal points can be created within a 3 foot space.  The “BEFORE” headphone display filled the entire space and had big gaps between facings.  In the “AFTER” picture, the product looks more densely stocked and creates a center focus on the assortment rather than the scatte...
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Categories: August | Tags: visual merchandising | Comments: (0) | View Count: (1024)

Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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