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21

Why did the chicken cross the road?

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Why did the chicken cross the road?
I was just like the chicken crossing the road to get a better view of this clever billboard outside the Atlanta Convention Center.  Both sides cleverly played on the taxi stand location to carryout the joke.  Curiously enough, the restaurant brand isn’t even featured.  (For a closer look, click on the image.)
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Categories: 2013, October | Tags: store signage | Comments: (0) | View Count: (3470)
17

Coming to a Blackboard near You

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Coming to a Blackboard near You
BYU Idaho Bookstore is on top of a hot trend I’ve been noticing – the art of chalkboard lettering.  At a recent trade show, Robb Faust and I saw new product introductions from several manufacturers featuring the latest in marker technology, essentially a liquid chalk based marker in a variety of nib sizes. Unlike dry-erase or whiteboard markers, chalk markers are erasable with a damp cloth on a variety of non-porous surfaces with rich, opaque color coverage.  Plus, the...
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Categories: 2013, September | Tags: displays , visual merchandising , store signage , product | Comments: (0) | View Count: (8794)
30

Make a Folding Board Your Retail BFF

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Make a Folding Board Your Retail BFF
When it comes to crisp displays, there's nothing like a folding board to give your feature tables that "ready for retail" touch. As a frequent traveler through airports across the country, I see terrific examples of displays like the one pictured here that shout out, "I'm fresh and new. Buy me!" A small investment in a folding board is your ticket to fantastic displays. The only thing I'd change - a neon bag to match the shirts and loose the headless hat!
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Categories: 2013 | Tags: sales , color story , displays , product , promotions , sales events , store signage | Comments: (0) | View Count: (6528)
14

Summer Sales

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Summer Sales
I love a sale. It's in my DNA. These mannequins tell the whole story at this trendy fashion retailer. Most often you'll see new product featured in the front window but when the stock is dwindling down, these simple "SALE" t-shirts tell the entire story - get it while you can!
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Categories: | Tags: dispays , sales , promotions , sales events , store signage | Comments: (0) | View Count: (1673)
01

American Icons on Display

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American Icons on Display
A big week for fireworks, picnics and all-American fun. Even Hello Kitty is ready for the sparklers in this red, white and blue display.
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Categories: 2013 | Tags: displays , visual merchandising , store signage | Comments: (0) | View Count: (1362)
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Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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