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07

Out-of-Stock Messages

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Out-of-Stock Messages
My favorite quote from our C2O visual merchandising primer is “Prolonged NEGLECT of a seemingly minor detail can send all manner of negative messages” from Michael Levine’s Broken Windows, Broken Business. In this display of trail mix, candies and nuts, empty pegs (a whopping 35% of the assortment is out-of-stock) may inadvertently tell your customer:    All the good stuff is gone What’s left is probably stale This store is always out of what I want This store doesn’t care about me Th...
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Categories: November | Tags: Visual Merchandising , Sales | Comments: (0) | View Count: (1097)
10

DIY at your Campus Store

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DIY at your Campus Store
Find a wing chair and deck it out with decals! That’s just what the creative folks at UC Davis Store did for this setting.  Paired with a DIY floor lamp assembled from school color textbooks, you’ve got the makings of a very interesting and out-of-the-ordinary display.
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Categories: October | Tags: Visual Merchandising | Comments: (0) | View Count: (871)
08

Quick Focus

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Quick Focus
We use the term “focal point” in merchandising but often regarding large scale visual merchandising or overall sales floor looks.  Here’s a quick example from Commodore Books & More at Lorain Community College of how focal points can be created within a 3 foot space.  The “BEFORE” headphone display filled the entire space and had big gaps between facings.  In the “AFTER” picture, the product looks more densely stocked and creates a center focus on the assortment rather than the scatte...
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Categories: August | Tags: visual merchandising | Comments: (0) | View Count: (1072)
27

Low to High

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Low to High
Aim to have your fixtures start low at the front of the department and rise as you proceed into the department.  This example at The Cougar Store at SUIE creates an open feel that draws shoppers into the store.  
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Categories: July | Tags: Visual Merchandising | Comments: (0) | View Count: (984)
11

To Sign or Not to Sign

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To Sign or Not to Sign
That is the question!  This example of before and after at The Cougar Store at SUIE shows that signage can be visual clutter, especially at entrance-way features.  Rule of thumb, use signage for key price points, special price/sale or important features.  Anything else, could be just visual clutter! 
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Categories: July | Tags: Visual Merchandising | Comments: (0) | View Count: (997)
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Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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