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07

Out-of-Stock Messages

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Out-of-Stock Messages
My favorite quote from our C2O visual merchandising primer is “Prolonged NEGLECT of a seemingly minor detail can send all manner of negative messages” from Michael Levine’s Broken Windows, Broken Business. In this display of trail mix, candies and nuts, empty pegs (a whopping 35% of the assortment is out-of-stock) may inadvertently tell your customer:    All the good stuff is gone What’s left is probably stale This store is always out of what I want This store doesn’t care about me Th...
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Categories: November | Tags: Visual Merchandising , Sales | Comments: (0) | View Count: (1036)
Happy Cyber Holiday Shopping… At Your Campus Store!
With every sales event, it’s important to understand exactly who the customer is, why would the customer shop your store and what will be appealing to that customer.  With many shoppers glued to their computers for Cyber Monday deals, here are a few campus stores that get the formula right.  As alumni move away from their university towns, they, plus their families and friends, aren’t as likely to represent walk-in traffic for your store.  However, it’s easy to o...
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Categories: 2013, December | Tags: sales events , promotions | Comments: (0) | View Count: (2751)
11

Free? Count Me In!

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Free? Count Me In!
The freebie, the tchotchke, the langniappe. No matter how you say it, FREE is always good.
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Categories: 2013, August | Tags: visual merchandising , displays , promotions , sales events , store signage | Comments: (0) | View Count: (1892)
30

Make a Folding Board Your Retail BFF

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Make a Folding Board Your Retail BFF
When it comes to crisp displays, there's nothing like a folding board to give your feature tables that "ready for retail" touch. As a frequent traveler through airports across the country, I see terrific examples of displays like the one pictured here that shout out, "I'm fresh and new. Buy me!" A small investment in a folding board is your ticket to fantastic displays. The only thing I'd change - a neon bag to match the shirts and loose the headless hat!
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Categories: 2013 | Tags: sales , color story , displays , product , promotions , sales events , store signage | Comments: (0) | View Count: (6752)
14

Summer Sales

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Summer Sales
I love a sale. It's in my DNA. These mannequins tell the whole story at this trendy fashion retailer. Most often you'll see new product featured in the front window but when the stock is dwindling down, these simple "SALE" t-shirts tell the entire story - get it while you can!
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Categories: | Tags: dispays , sales , promotions , sales events , store signage | Comments: (0) | View Count: (1907)
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Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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