Picks Blog

Archive by tag: merchandisingReturn
RSS
19

Happy Holidays!

posted on
Happy Holidays!
If you’ve ever worked in a retail store (and you probably have if you are reading this blog), you know that last week of shopping before Christmas can turn even the most “holly jolly” spirit into something a bit more Grinch-like.  To all my friends working up to that last minute shopping frenzy, may all your days be merry and bright! 
Read More
Categories: December | Tags: Merchandising , Store Displays | Comments: (0) | View Count: (810)
21

Flag Inspired Fashions

posted on
Flag Inspired Fashions
With the US presidential election behind us, election fatigue has many folks craving comfort in the good old U.S.A.  No matter your political leanings, campus stores hit the right note with affordable flag inspired designs from t-shirts to backpacks.  Designer Joseph Abboud’s sewn-in-the-USA throw, made from fine Italian wool at a cool $895 price tag, brings the subtleness of soothing grey tones into men’s fashion wear.  Nice!
Read More
Categories: November | Tags: Merchandising | Comments: (0) | View Count: (428)
07

Out-of-Stock Messages

posted on
Out-of-Stock Messages
My favorite quote from our C2O visual merchandising primer is “Prolonged NEGLECT of a seemingly minor detail can send all manner of negative messages” from Michael Levine’s Broken Windows, Broken Business. In this display of trail mix, candies and nuts, empty pegs (a whopping 35% of the assortment is out-of-stock) may inadvertently tell your customer:    All the good stuff is gone What’s left is probably stale This store is always out of what I want This store doesn’t care about me Th...
Read More
Categories: November | Tags: Visual Merchandising , Sales | Comments: (0) | View Count: (434)
25

Make it an Event

posted on
Make it an Event
Over the years I’ve seen many events centered around celebrating the completion of a college degree.  UCSD Bookstore in San Diego took a different approach, celebrating the start of the journey with a welcome event for future doctors for their white coat fitting.  Nicely done!
Read More
Categories: October | Tags: Merchandising , Events | Comments: (0) | View Count: (368)
10

DIY at your Campus Store

posted on
DIY at your Campus Store
Find a wing chair and deck it out with decals! That’s just what the creative folks at UC Davis Store did for this setting.  Paired with a DIY floor lamp assembled from school color textbooks, you’ve got the makings of a very interesting and out-of-the-ordinary display.
Read More
Categories: October | Tags: Visual Merchandising | Comments: (0) | View Count: (382)
Page 1 of 6FirstPrevious[1]2345NextLast

Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


Archives

Tags