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12

There’s No Place Like Your Place

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There’s No Place Like Your Place
While shopping at Xtreme 2014 in Columbus, Ohio, we spotted some clever signage at Celebrate Ohio, a gift shop devoted to local products.  This chalked Ohio silhouette sign on a clipboard fit the store theme perfectly.  Imagine it with your state or even your mascot to lend that personal hometown touch to your signage.  
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Categories: 2014, August | Tags: shopping , visual merchandising , signage , promotions | Comments: (0) | View Count: (3977)
16

College Shopping at CVG

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College Shopping at CVG
I’m one of the few people who can get excited about delays at the airport – more time for visual merchandising research!  I was inspired to snap this photo at Cincinnati/Northern Kentucky (CVG) Airport’s sports themed displays for the Reds, UC Bearcats and UK Wildcats.  I was impressed with the impact made with stacking tables rather than the more traditional waterfall hanging against the walls.  It is certainly very flexible for a variety of merchandise.
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Categories: 2014, June | Tags: visual merchandising , retailers , shopping | Comments: (0) | View Count: (4686)

Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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