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25

Make it an Event

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Make it an Event
Over the years I’ve seen many events centered around celebrating the completion of a college degree.  UCSD Bookstore in San Diego took a different approach, celebrating the start of the journey with a welcome event for future doctors for their white coat fitting.  Nicely done!
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Categories: October | Tags: Merchandising , Events | Comments: (0) | View Count: (652)
10

DIY at your Campus Store

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DIY at your Campus Store
Find a wing chair and deck it out with decals! That’s just what the creative folks at UC Davis Store did for this setting.  Paired with a DIY floor lamp assembled from school color textbooks, you’ve got the makings of a very interesting and out-of-the-ordinary display.
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Categories: October | Tags: Visual Merchandising | Comments: (0) | View Count: (650)
26

Blended Design

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Blended Design
Connect2One’s What’s Hot trend spotters will be excited to see two hot themes merge in one outstanding design. Uscape Apparel and The WKU Store teamed up on the popular skyline graphic but added a fresh twist with the state outline. Now, that’s making a bold “state-ment” tee!
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Categories: September | Tags: Hot Items , Spirit Merchandise | Comments: (0) | View Count: (674)
12

NDSU Gnome Knows

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NDSU Gnome Knows
To get the point (tee-hee), foam fingers are the hot item for fall football season. Fans of the “Thundering Herd” can get these winners from the NDSU Bookstore. Need some for your fans? Spirit Products has you covered with foam fingers and gnomes. WinCraft can help you out with decals. Go TEAM!
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Categories: September | Tags: Hot Items , Spirit Merchandise | Comments: (0) | View Count: (714)
22

Got History?

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Got History?
Vassar College Store at the Juliet makes a bit of history with this application of the town’s historic doors beautifully rendered using JanSport’s digital printing process on t-shirts. What a truly unique souvenir!
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Categories: August | Tags: | Comments: (0) | View Count: (736)

Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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