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30

Happy New Year!

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Happy New Year!
January 1st is always a time of reflection as we begin the NEW year and hope for every HAPPINESS it will bring our way. Are you making a list of resolutions?  Here are a few of mine: Take more time to dance and smell the flowers Keep in touch with friends and make new friends Enjoy the connections that social media makes so easy whether it’s via Facebook, Pinterest, Instagram or my favorite websites Always have a book ready to read Don’t sweat t...
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Categories: 2013, December | Tags: | Comments: (0) | View Count: (1850)
Happy Cyber Holiday Shopping… At Your Campus Store!
With every sales event, it’s important to understand exactly who the customer is, why would the customer shop your store and what will be appealing to that customer.  With many shoppers glued to their computers for Cyber Monday deals, here are a few campus stores that get the formula right.  As alumni move away from their university towns, they, plus their families and friends, aren’t as likely to represent walk-in traffic for your store.  However, it’s easy to o...
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Categories: 2013, December | Tags: sales events , promotions | Comments: (0) | View Count: (2224)
21

Why did the chicken cross the road?

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Why did the chicken cross the road?
I was just like the chicken crossing the road to get a better view of this clever billboard outside the Atlanta Convention Center.  Both sides cleverly played on the taxi stand location to carryout the joke.  Curiously enough, the restaurant brand isn’t even featured.  (For a closer look, click on the image.)
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Categories: 2013, October | Tags: store signage | Comments: (0) | View Count: (3375)
07

Co-Market with Local Attractions

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Co-Market with Local Attractions
On a recent visit to Chicago I spied this noteworthy display window at the Best Buy on Michigan Avenue.  Thousands of tourists visit Chicago for the museums and the shopping and this store combines the best of both worlds.  The mannequin, some Shedd Aquarium coffee mugs and the Keurig coffee maker (available inside), certainly caught my eye.  What’s a local museum or attraction you can partner with?
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Categories: 2013, October | Tags: displays , visual merchandising | Comments: (0) | View Count: (2222)
17

Coming to a Blackboard near You

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Coming to a Blackboard near You
BYU Idaho Bookstore is on top of a hot trend I’ve been noticing – the art of chalkboard lettering.  At a recent trade show, Robb Faust and I saw new product introductions from several manufacturers featuring the latest in marker technology, essentially a liquid chalk based marker in a variety of nib sizes. Unlike dry-erase or whiteboard markers, chalk markers are erasable with a damp cloth on a variety of non-porous surfaces with rich, opaque color coverage.  Plus, the...
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Categories: 2013, September | Tags: displays , visual merchandising , store signage , product | Comments: (0) | View Count: (8664)

Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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