Picks Blog

Archive by month: 2013-12Return

Happy New Year!

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Happy New Year!
January 1st is always a time of reflection as we begin the NEW year and hope for every HAPPINESS it will bring our way. Are you making a list of resolutions?  Here are a few of mine: Take more time to dance and smell the flowers Keep in touch with friends and make new friends Enjoy the connections that social media makes so easy whether it’s via Facebook, Pinterest, Instagram or my favorite websites Always have a book ready to read Don’t sweat t...
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Categories: 2013, December | Tags: | Comments: (0) | View Count: (2234)
Happy Cyber Holiday Shopping… At Your Campus Store!
With every sales event, it’s important to understand exactly who the customer is, why would the customer shop your store and what will be appealing to that customer.  With many shoppers glued to their computers for Cyber Monday deals, here are a few campus stores that get the formula right.  As alumni move away from their university towns, they, plus their families and friends, aren’t as likely to represent walk-in traffic for your store.  However, it’s easy to o...
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Categories: 2013, December | Tags: sales events , promotions | Comments: (0) | View Count: (2821)


Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.