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There’s No Place Like Your Place

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There’s No Place Like Your Place
While shopping at Xtreme 2014 in Columbus, Ohio, we spotted some clever signage at Celebrate Ohio, a gift shop devoted to local products.  This chalked Ohio silhouette sign on a clipboard fit the store theme perfectly.  Imagine it with your state or even your mascot to lend that personal hometown touch to your signage.  
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Categories: 2014, August | Tags: shopping , visual merchandising , signage , promotions | Comments: (0) | View Count: (4035)

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Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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