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25

Make it an Event

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Make it an Event
Over the years I’ve seen many events centered around celebrating the completion of a college degree.  UCSD Bookstore in San Diego took a different approach, celebrating the start of the journey with a welcome event for future doctors for their white coat fitting.  Nicely done!
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Categories: October | Tags: Merchandising , Events | Comments: (0) | View Count: (737)
10

DIY at your Campus Store

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DIY at your Campus Store
Find a wing chair and deck it out with decals! That’s just what the creative folks at UC Davis Store did for this setting.  Paired with a DIY floor lamp assembled from school color textbooks, you’ve got the makings of a very interesting and out-of-the-ordinary display.
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Categories: October | Tags: Visual Merchandising | Comments: (0) | View Count: (731)

Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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