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21

Flag Inspired Fashions

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Flag Inspired Fashions
With the US presidential election behind us, election fatigue has many folks craving comfort in the good old U.S.A.  No matter your political leanings, campus stores hit the right note with affordable flag inspired designs from t-shirts to backpacks.  Designer Joseph Abboud’s sewn-in-the-USA throw, made from fine Italian wool at a cool $895 price tag, brings the subtleness of soothing grey tones into men’s fashion wear.  Nice!
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Categories: November | Tags: Merchandising | Comments: (0) | View Count: (427)
07

Out-of-Stock Messages

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Out-of-Stock Messages
My favorite quote from our C2O visual merchandising primer is “Prolonged NEGLECT of a seemingly minor detail can send all manner of negative messages” from Michael Levine’s Broken Windows, Broken Business. In this display of trail mix, candies and nuts, empty pegs (a whopping 35% of the assortment is out-of-stock) may inadvertently tell your customer:    All the good stuff is gone What’s left is probably stale This store is always out of what I want This store doesn’t care about me Th...
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Categories: November | Tags: Visual Merchandising , Sales | Comments: (0) | View Count: (433)

Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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