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30

Make a Folding Board Your Retail BFF

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Make a Folding Board Your Retail BFF
When it comes to crisp displays, there's nothing like a folding board to give your feature tables that "ready for retail" touch. As a frequent traveler through airports across the country, I see terrific examples of displays like the one pictured here that shout out, "I'm fresh and new. Buy me!" A small investment in a folding board is your ticket to fantastic displays. The only thing I'd change - a neon bag to match the shirts and loose the headless hat!
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Categories: 2013 | Tags: sales , color story , displays , product , promotions , sales events , store signage | Comments: (0) | View Count: (6398)
21

It's in the App

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It's in the App
We all know that neon pops but using a photo editing app can make your pictures even more outstanding. This Facebook feature from UCCS Bookstore brings out the sunglasses for this dramatic colorization. Or, should I say de-colorization. Have some fun experimenting with Color Splash, Color Effects or other apps like these.
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Categories: | Tags: imprints , color story | Comments: (0) | View Count: (1291)
16

Layover Inspiration

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Where has the time gone? Well, I spend a lot of times in airports and even there I can find inspiration for visual merchandising.
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Categories: 2012, May | Tags: visual merchandising , color story , displays | Comments: (0) | View Count: (1467)

Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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