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12

There’s No Place Like Your Place

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There’s No Place Like Your Place
While shopping at Xtreme 2014 in Columbus, Ohio, we spotted some clever signage at Celebrate Ohio, a gift shop devoted to local products.  This chalked Ohio silhouette sign on a clipboard fit the store theme perfectly.  Imagine it with your state or even your mascot to lend that personal hometown touch to your signage.  
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Categories: 2014, August | Tags: shopping , visual merchandising , signage , promotions | Comments: (0) | View Count: (3977)
08

Spring Trends

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Spring Trends
Gear for Sports shows off spring trends with stripes, heathers and dots to the best advantage with these decked out mannequins at CAMEX.  Lime green skinny jeans and ballet slippers complete the look.
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Categories: 2014, April | Tags: visual merchandising , displays , product , promotions | Comments: (0) | View Count: (4380)
03

Best deals at CAMEX?

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Best deals at CAMEX?
Be on the lookout for our vendor partner signs and our “Picks” ribbons and tags. See you in Dallas.
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Categories: 2014, March | Tags: promotions , product , displays | Comments: (0) | View Count: (3274)
Happy Cyber Holiday Shopping… At Your Campus Store!
With every sales event, it’s important to understand exactly who the customer is, why would the customer shop your store and what will be appealing to that customer.  With many shoppers glued to their computers for Cyber Monday deals, here are a few campus stores that get the formula right.  As alumni move away from their university towns, they, plus their families and friends, aren’t as likely to represent walk-in traffic for your store.  However, it’s easy to o...
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Categories: 2013, December | Tags: sales events , promotions | Comments: (0) | View Count: (2396)
18

Poppin' Window Display

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Poppin' Window Display
Look close... Someone was pretty creative with the bubble wrap in this vibrant and unique window display, C2O's Robb Faust snapped this photo while shopping at a nearby outlet mall.  Just imagine the fun you could have with this project, almost like a giant pixel picture.
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Categories: 2013, August | Tags: Displays , visual merchandising , promotions , store signage | Comments: (0) | View Count: (2353)
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Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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