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12

There’s No Place Like Your Place

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There’s No Place Like Your Place
While shopping at Xtreme 2014 in Columbus, Ohio, we spotted some clever signage at Celebrate Ohio, a gift shop devoted to local products.  This chalked Ohio silhouette sign on a clipboard fit the store theme perfectly.  Imagine it with your state or even your mascot to lend that personal hometown touch to your signage.  
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Categories: 2014, August | Tags: shopping , visual merchandising , signage , promotions | Comments: (0) | View Count: (3892)
21

Why did the chicken cross the road?

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Why did the chicken cross the road?
I was just like the chicken crossing the road to get a better view of this clever billboard outside the Atlanta Convention Center.  Both sides cleverly played on the taxi stand location to carryout the joke.  Curiously enough, the restaurant brand isn’t even featured.  (For a closer look, click on the image.)
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Categories: 2013, October | Tags: store signage | Comments: (0) | View Count: (3433)
17

Coming to a Blackboard near You

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Coming to a Blackboard near You
BYU Idaho Bookstore is on top of a hot trend I’ve been noticing – the art of chalkboard lettering.  At a recent trade show, Robb Faust and I saw new product introductions from several manufacturers featuring the latest in marker technology, essentially a liquid chalk based marker in a variety of nib sizes. Unlike dry-erase or whiteboard markers, chalk markers are erasable with a damp cloth on a variety of non-porous surfaces with rich, opaque color coverage.  Plus, the...
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Categories: 2013, September | Tags: displays , visual merchandising , store signage , product | Comments: (0) | View Count: (8729)
18

Poppin' Window Display

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Poppin' Window Display
Look close... Someone was pretty creative with the bubble wrap in this vibrant and unique window display, C2O's Robb Faust snapped this photo while shopping at a nearby outlet mall.  Just imagine the fun you could have with this project, almost like a giant pixel picture.
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Categories: 2013, August | Tags: Displays , visual merchandising , promotions , store signage | Comments: (0) | View Count: (2298)
11

Free? Count Me In!

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Free? Count Me In!
The freebie, the tchotchke, the langniappe. No matter how you say it, FREE is always good.
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Categories: 2013, August | Tags: visual merchandising , displays , promotions , sales events , store signage | Comments: (0) | View Count: (1645)
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Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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