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07

Bar Codes

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Bar Codes
History was made over 40 years ago when the bar code was introduced at retail.  There was some trepidation back in the mid-70’s about this revolutionary technology but the UPC code was a true game changer.  Yet, I’m still quite annoyed about retailers who are quite lax about maintaining shelf signage to inform customers about the price.  Or, worse yet, haphazard placement of price stickers slapped willy-nilly on products.  Bar codes didn’t do away with the n...
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Categories: 2014, July | Tags: | Comments: (0) | View Count: (3530)
16

College Shopping at CVG

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College Shopping at CVG
I’m one of the few people who can get excited about delays at the airport – more time for visual merchandising research!  I was inspired to snap this photo at Cincinnati/Northern Kentucky (CVG) Airport’s sports themed displays for the Reds, UC Bearcats and UK Wildcats.  I was impressed with the impact made with stacking tables rather than the more traditional waterfall hanging against the walls.  It is certainly very flexible for a variety of merchandise.
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Categories: 2014, June | Tags: visual merchandising , retailers , shopping | Comments: (0) | View Count: (4463)
08

Spring Trends

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Spring Trends
Gear for Sports shows off spring trends with stripes, heathers and dots to the best advantage with these decked out mannequins at CAMEX.  Lime green skinny jeans and ballet slippers complete the look.
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Categories: 2014, April | Tags: visual merchandising , displays , product , promotions | Comments: (0) | View Count: (4207)
03

Best deals at CAMEX?

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Best deals at CAMEX?
Be on the lookout for our vendor partner signs and our “Picks” ribbons and tags. See you in Dallas.
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Categories: 2014, March | Tags: promotions , product , displays | Comments: (0) | View Count: (3079)
20

Putting the FUN in FUNctional

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Putting the FUN in FUNctional
Sometimes it’s the little things that remind us to not take life so seriously.  New C2O Vendor Partner Felix Brand does just that with a variety of FUNctional products for mobile devices.  Shown here: MonkeyOh gets rid of cord clutter and holds on tight in landscape or portrait mode.  Away from the outlet, MonkeyOh is a buddy you can count on for holding your iPhone at just the right angle for hands-free viewing.  See more at felixbrand.com and watch your mailbox for yo...
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Categories: 2014, January | Tags: product | Comments: (0) | View Count: (5880)

Author

Paula Haerr

VP Retail Services Connect2One

As vice president of retail services of the Connect2One buying group, Paula is recognized as one of the leading experts on products and merchandising in the college store industry.  From a collegiate retailing career that began in the mid-70’s to her role today in serving the needs of 550+ independent college stores, Paula’s knowledge of the channel has made her a frequent speaker at national, state and regional events.   A self-described “professional shopper,” Paula shares her insider tips on the latest trends in her “Paula’s Picks” blog and the much anticipated Connect2One What’s Hot semi-annual review.


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