Advocacy Articles

The College Bookstore: It's Part of Your Life
By Mark Palmore, Institutional Store Advocate

Using comparisons to other everyday facets of college life, the new Connect2One store marketing campaign for member stores presents a message that college students–your market–will understand and appreciate.

Four ads, similar in graphic design and message, emphasize the advantages of the local college bookstore for all of a student's needs: books, supplies, clothing, etc. To help you market your own Web site, one ad emphasizes the advantage of shopping on-line at the local store rather than at some distant e-retailer who doesn't know the details of what a student needs.

You can choose to run the ads as a thematic campaign or to run individual ads as they suit your needs. If you'd like to use an electronic version to submit to your school newspaper or graphics department, click here to download.. The 2000 marketing campaign ads are available in zipped .pdf and. jpeg formats so you can download what you need.

Quark files are also available; contact Mark Palmore.