Textbook
Bundling & Customization: Is There Value?
The inflation of new textbook prices through merchandising practices
developed by major textbook publishers is quickly emerging as a higher
education industry issue. Textbooks bundled with consumable materials
such as CDs, study guides and periodical subscriptions create built-in
obsolescence, rendering many books worthless after one year of use. The
customization of textbooks is also having a profound effect on both students
and bookstores. These practices are costing bookstores and students millions
of dollars per year.
Connect2One has issued a report,
Textbook
Bundling & Customization: Is There Value?, which outlines
the issues and what college bookstore managers can do to help students
by educating faculty and administration on how bundles and customization
affect the cost of college textbooks.
In addition, Connect2One has information on this site on the issue of textbook bundling and customization. Click on any of the links below to learn more.
For more information, contact Mark Palmore at mpalmore@connect2one.com.
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