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Information presented by The Reporter, Minnesota State University - Mankato, click here for the full story

By Ben Malakoff
Senior Staff Writer
September 9, 2003

Textbook Bundling & Customization: Is There Value?

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Testimonials

Student Testimonials:  1  2
Professor Testimonials:  1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17
Bookstore Manager Testimonials:  1  2  3

I just finished reading the article in the NEBook winter newsletter about the rising costs of textbooks. As a new bookstore manager of a community college, I would very much like to get this article into the hands of all my instructors. I have found that many of the instructors are requiring these bundled textbook and blackboard or other course information. But they are complaining about the cost and the fact that very few can be bought back at buyback due to new editions, the changing of an item, or even the student not having all the materials to return. I have just had an instructor whose students went and bought their books from somewhere else but did not buy the other materials that were in the required bundle she had ordered, and now she wants me to give these extras to the students who did not buy their textbook bundle from the bookstore. As much as I would like to help the students, I cannot just give materials away. The article "TEXTBOOK MERCHANDISING PRACTICES DRIVE UP PRICES AND OPPOSITION" needs to be in the hands of all my instructors. I was wondering if I could copy your article to give to my instructors when I pass out the new adoption forms in the next few weeks.

Thank you for all your help.

Store Manager
North Carolina

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