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Textbook Bundling & Customization: Is There Value?
Net Cost What is "Net Cost," and why does it matter? The Net Cost of a textbook is the true cost to the student, after they buy and sell it. Let us give you an example, using a car. Say you buy a car for $25,000 and drive it for three years then decide to sell it. If you get $10,000 for the car, the net cost is $15,000. Think about the shock of getting nothing from the sale of your used car because of a minor change in the new model. This is what's happening on college campuses everywhere. A book costing $100 at the beginning of the term is worthless at the end of the term. Just a year ago the bookstore would have paid $50 for that book. The Net Cost that was $50 is now $100. This is because the practice of customizing or bundling textbooks, which was rare just a few years ago, is becoming commonplace. |
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