Textbook Bundling & Customization: Is There Value?

Testimonials

The following are excerpts from actual correspondence between university professors and bookstore managers.

From (bookstore manager)
To: (professor)

Hello ________,

I was just confirming your order for Summer 2004 and had a question. The Henslin package you indicated looks like a good deal for the students, but I am wondering how "required" the CD and the workbook are.

I only ask because lots of students will be wanting to sell their text from this semester, and we can give them more money and sell it to the new students cheaper if we know the book will be used next semester. If you require the additional materials, we can only get those in a package from the publisher and can't buy the used texts from the students for more than market value.

Whatever you want to do is fine, I only want to know if we can offer the used texts for your class.

Thanks,

Betsy
________

From: (professor)
To: (bookstore manager)
In response to above:

Well, my classes for summer are online, so I do want them to have the CD and workbook. However, for my fall 04 ______ 100 class, students can use the used books, because I show them the CD stuff in class.

Thanks for asking, ________