Textbook Bundling & Customization: Is There Value?

Testimonials

The following are excerpts from actual correspondence between university professors and bookstore managers.

From (bookstore manager)
To: (professor)

Professor _______,

My name is ________ and I'm the manager of ________. I would like to clarify your textbook order of HEIN/ INTRO TO GEN., ORGANIC, AND BIOCHEMISTRY package for summer quarter. Will the additional materials in the bundle be required? The textbook became an old edition in March. By ordering the package it prohibits the students from selling back their used textbooks in June. If only the text is required for your course then the students could sell back their books and purchase used books for summer quarter.

By preventing the buying and selling of used copies, this package will cost students approximately $46.05 more.

I am not trying to influence your textbook decisions and will gladly order this package for your students. With the rising cost of higher education, I thought this information may be helpful.

Thank you for your time,
________

From: (professor)
To: (bookstore manager)
In response to above:

Only the textbook is required.

________