Textbook Bundling & Customization: Is There Value?

Testimonials

The following are excerpts from actual correspondence between university professors and bookstore managers.

From (bookstore manager)
To: (professor)

Professor ________;

Hi, I order textbooks for ________ Bookstore and need to clarify something regarding your required textbook for this coming summer session. The information we received from the ________ Bookstore is "Ching: s/wrp Drawing: a creative process w/student survey." This could mean that items the publisher shrink-wraps with new versions of the book will be required. In this case, we are concerned with the "student survey." This is probably a piece of paper that will only be available with new books. My question is this: Do you require the STUDENT SURVEY part, or can we sell used versions to the students that will not have the STUDENT SURVEY with them.

Not trying to influence your decision, just need clarification to be sure we present the correct material for sale.

Thanks for your time.
________,
General Manager

From: (professor)
To: (bookstore manager)
In response to above:

________,

The student survey is not necessary.

Thanks,
_________