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At Penn State University, the Miller Economics Today textbook was a new edition costing $78. The only difference between last year’s edition is that the book now comes in a three-ring binder and includes copies of newspaper articles. As a result of this “new” edition, last-term students received nothing for their used textbook at buy-back rather than $40 for a used book sale. This Fall, since there were no used textbooks available, they paid $78 vs. $58 for used. And, at buy-back this Fall, the store will not be buying back a “used textbook” that is now a three-ring binder, so the student gets nothing for their $78 purchase.

In addition, publishers limit the amount a store can return of this type of book to 10% of what it purchased vs. 100% return privileges with traditional textbooks. What happens to the books exceeding 10%? They end up in the dumpster, shrinkwrap still attached – never opened.

 

Custom Edition
Title: Economics Today: The Micro View
Author: Roger LeRoy Miller
ISBN: 0536722668
Format: Binder w/study guide, lecture notes, tutor center invitation
Edition: Penn State University Edition (Econ 002 Spring 2003 Semester, Cemile Yavas)
Publisher: Pearson Custom Publishing
Price: $78

Textbook
Title: Economics Today: The Micro View
Author: Roger LeRoy Miller
ISBN: 0201749939
Format: Paperback, w/cd
Edition Number: XI
Publisher: Benjamin-Cummings Publishing Company
Text Price: $85.50(new) $61(used)
Study Guide Price: $21.35(new)  $16(used)

  Publisher Centric  
  Cost New $78.00
  Buyback $0.00
  True Cost $78.00

  Customer Centric  
  Cost Used $77.00
  Buyback $53.40
  True Cost $23.60

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