At the University of Pittsburgh, the Campbell
Biology textbook was new this year, sold as a “custom”
edition costing $90. The customization was that an entire section
was removed from the last edition. Even the page numbers were left
intact; the “custom” edition ended Section 5 at page
544 and started again at page 718. The effect: Last Spring the store
did not buy the “old” edition because a “custom”
edition was coming out, and students selling received nothing rather
than $45 for a used book sale. This Fall, instead of buying a used
book costing $67, they paid $90 for the “custom” book.
In addition, at the end of term, they will get nothing because no
one knows if the next professor will want the missing 174 pages.
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Custom Edition
Title: Biology
Author: Campbell, Reece
ISBN: 0805300090
Format: hardcover w/cd, subscription offer
Edition: Custom, based on VI
Publisher: Benjamin Cummings
Price: $90.00
Textbook
Title: Biology
Author: Campbell, Reece
ISBN: 0805300090
Format: Hardcover w/cd
Edition: VI
Publisher: Pearson Education, Inc., publishing
as Benjamin Cummings
Price: $137.75(new) $101.80(used)
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Publisher Centric |
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Cost New |
$90.00 |
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Buyback |
$0.00 |
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True Cost |
$90.00 |
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Customer Centric |
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Cost Used |
$101.80 |
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Buyback |
$67.90 |
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True Cost |
$33.90 |
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